Doing her part on behalf of animals around the world, Khloe Kardashian unveiled her new PETA Billboard “Fur? I’d Rather Go Naked” in Los Angeles on Wednesday (December 10).

The “Keeping Up with the Kardashians” starlet brought sisters Kim and Kourtney, as well as mother Kris Jenner, out to Harper on Melrose as the campaign was shown off to the gathered spectators.